Just got back from the Miami Boat Show, and let me tell you — dealers & brokers are waking up.
Everyone’s talking about the same thing:
YachtWorld’s getting more expensive.
So let me spell it out for you…
A few years ago, a private equity firm — Permira — bought it up. And if you know anything about private equity…
Here’s the playbook:
1) Buy a business.
2) Jack up the fees.
3) Squeeze every last penny out of it.
4) Then flip it for a massive payday.
Do they care about brokers? Do they care about selling boats? Or do they only care about one thing — milking you for every last dollar?
Seems to me you’re the cash cow.
Think about it:
Fees keep going up.
While your listings are buried – unless you fork over more cash.
This isn’t a boating marketplace anymore.
It’s a cash machine.
For investors who may not know the difference between bow and stern.
But guess what?
Brokers are waking up and jumping ship.
At the Miami Boat Show, I had some eye-opening conversations with brokers and dealers who were fed up with the rising costs of YachtWorld.
But instead of complaining…
I looked brokers in the eye and said:
“Give me 10 minutes. On any boat. So you can show it to buyers, anytime, anywhere.”
That’s exactly what I told brokers at the show.
And then I proved it:
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