
I couldn’t help but think…
YachtWorld and boat shows are just like Tinder.
Here’s why:
You’re in a crowded space, competing for attention.
Every boat brand and broker is claiming to have the best, highest-quality boat — just like everyone on Tinder showcasing their best photos and claiming to be the perfect match.
Meanwhile, leads are ‘swiping left & right’, and you’re trying to stand out.
There’s a sea of competition.
But rarely enough matches.
Everyone’s chasing the same opportunities, hoping to make a lasting impression.
Here’s how you can stop competing and start closing deals instead:
1️⃣ Be in the right place at the right time.
Think about that one guy who shows up to a Saturday morning yoga class full of women.
Zero competition.
All eyes on him.
That’s exactly what you need in sales—a position where you have the numbers advantage.
→ We’ll help you be where buyers actually are, when they’re most engaged.
2️⃣ Connect better than anybody else.
In car sales, salespeople walk in and out of the room multiple times.
Why?
It’s called familiarity bias—the more a customer sees them, the more they trust them. Same applies to boat sales.
→ Instead of chasing leads, we’ll help you build trust faster so buyers feel like they already know you before they ever step onboard.
3️⃣ Go hybrid—bring them onboard and online.
Most brokers think they have to choose between in-person and online selling.
That’s a mistake.
The best deals happen when you blend both.