most of my newsletters focus on good examples of successful brokers and the lessons we can learn from them. This time I am going to deviate from that practice and give a bad example that still offers important lessons to learn from.
I recently bumped into an experienced, but not notably successful, broker in a bar. He was lamenting the quality of young yacht brokers in the industry and started talking about an obscure measurement of yachts and ships that in all honesty I had never heard of. “None of these young brokers know what I am talking about!” he declared, as if this was a damning condemnation of the young brokers.
Frankly, these obscure details about yachts and ships are probably essential if you are a naval architect, useful if you are a yacht Captain, and very important if you are a yacht builder.
If you a yacht broker though your job is to find wealthy people the yacht that they want and make the process of purchasing it as problem free as possible.
If you also know advanced naval architecture it is a wonderful thing…but certainly not essential to be a successful broker.
Never be discouraged by people, even and especially in the yachting industry, who make you feel that you are not good enough or don’t know enough to be a successful broker. The skill set required is within just about everybody’s reach, all it takes is hard work and commitment to transform that knowledge and hard work into a lucrative and satisfying lifestyle.